POWERING RESALE
FOR QUALITY
FURNITURE BRANDS

Lilo Living partners with furniture retailers to move secondary stock cost-effectively and at the highest recovery margin.

Book a call

We work with innovative furniture retailers

"Moving secondary stock at scale is a genuine problem for furniture retailers and not an easy one to solve. The know-how, bandwidth and willingness to run a process separate from core business is what keeps this problem alive. Lilo Living removed the complexity and the results were strong."
Blaine Callard
Former CEO, Freedom Furniture

Brand-owned resale is now a growth channel

The economics of secondary stock have shifted. Aspirational buyers are actively seeking branded pre-owned furniture, while traditional channels capture only a small fraction of available value. Retailers who build managed resale into their operating model are converting a recovery problem into a revenue stream.

62%
of Australians buy secondhand furniture
Gumtree Second Hand Economy Report
2x
projected growth in global furniture resale by 2030
ThredUp Resale Report
50%
of resale shoppers are new to the brand they buy from
BCG x Vestiaire Collective
3x
LTV of dual-channel customers vs full-price-only
ThredUp Resale Report
The Lilo approach

A managed model built around your operations.

We protect your brand, integrate with your operations, and focus on your defined success metrics.

01

Resale specific channel

Lilo Living sells your items through our curated, brand-agnostic platform designed for the resale buyer.

02

Seamless operations

We work alongside your DC team or 3PL with no IT lift, system integration, or operational rebuild required. Your team remains focused on core operations.

03

Integrated logistics

Bulky, unpackaged furniture logistics is complex. We can work with your existing partners or our specialist network for delivery and assembly.

04

Retention of stock control

Stock profile, volume, pricing methodology, and location, all designed within your guardrails guided by our specialist insights.

05

End-to-end execution

We guide and manage the process from end to end, from every customer enquiry to post-sale support.

06

Live data and insights

Benefit from reporting on metrics to deliver useful insights to your front-end decision makers.

Let's Chat

We are partnering with a select number of retailers in our Pilot Program 2026/27.

Fill out the form to book in a call to see if we're the right fit for you. Or, email hello@liloliving.com.au

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